Product Matching
Stage 7 compares the client's extracted product catalog (Stage 3) against the competitor's collection and category structure (Stage 4) to produce a mapping.
The matching identifies: which client products best correspond to which competitor product categories, how to organize client collections to mirror the competitor's navigation structure, and which products to feature prominently based on their position in the competitor's hierarchy.
This mapping is stored in the run record and used by Stage 8 (Theme Build) to populate collections and navigation with the right products in the right places.
The result of Stage 7 — a structured assignment of client products to competitor-derived categories and collection positions. Tells the theme builder which products go where.
A grouping of products in Shopify, displayed on a collection page. Can be manual (operator-curated) or automated (rule-based). Reckoneer creates and populates collections based on the competitor's category structure.
A product given prominent placement in the theme — typically on the homepage hero, in a featured collection section, or at the top of a collection page. Determined by its position in the competitor's equivalent placement.